Both royal celebrations came with a bank holiday and street parties spred across the UK. Merchandising, souvenirs and lots of products with the Union Jack on them filled the shops all around the country.
From the very tacky to the high end, it is everywhere. Is very nice to see people proud of their country and their flag.GB team couldn’t have had better support.
So let’s focus on this new trend of Union Jack madness. Top range retailers like John Lewis have their department store windows covered with memorabilia. If you feel like having the flag in the kitchen, why not go for a fridge or a cooker. Believe it or not they exist.
I would personally go for a pair of discreet cufflinks. These ones with a blue Union Jack, based on Stella McCartney design for the atletes’ uniform.
I have seen one or two of these very patriotic Minis. It looks better in reality than in a picture. I have to admit that is quite something.
British fashion couldn’t escape from this trend. From t-shirts to jackets, from head to toe, one could be dressed in Union Jack if wanted.
But there is also space for the most quirky and bizarre items. Underwear is such a big market. Forget about the typical pair of socks you can buy in Picadilly Circus. There is much more out there…
I don’t know anyone brave enough, but I found this very interesting “mankini”. Don’t be ashamed, no need to walk into a shop but you can buy it online.